Posts under Email Marketing Category
We had a lot of great comments on Wednesday’s post about 1-800-Headsets’ year end thank you email. I received an email from Get Elastic reader Martin Preikschas of Gold Guys Canada shared his own experience with the email tactic (coincidentally, also on December 29, the date of the Headsets email). His results were not positive:
On [...]
If you want to make your email stand out in times when customers are being barraged by promotions, you have to do something radically different. 1-800-Headsets’ latest campaign is an example.
There’s a lot to unpack in this email.
Merchandising
At first blush, it doesn’t appear this letter is merchandising anything – it’s all text. In fact, it [...]
Cart abandonment is a sore spot for every ecommerce retailer, who will have some percentage of visitors leave at some point in the checkout process. Depending on which study you look at, average cart abandonment across e-tailers ranges between 60 to 70% – staggeringly high.
There are a number of reasons why a customer might [...]
Recent Comments