Monthly Archives: January 2011
I was recently interviewed along with other online marketing bloggers for the Inc. Magazine article 11 Best Analytics Tools. Not all of my picks made the article, so I’d like to share them with Get Elastic readers, as they’re pertinent to ecommerce. Rather than individual tools, this article will cover 11 different types to keep [...]
We had a lot of great comments on Wednesday’s post about 1-800-Headsets’ year end thank you email. I received an email from Get Elastic reader Martin Preikschas of Gold Guys Canada shared his own experience with the email tactic (coincidentally, also on December 29, the date of the Headsets email). His results were not positive:
On [...]
If you want to make your email stand out in times when customers are being barraged by promotions, you have to do something radically different. 1-800-Headsets’ latest campaign is an example.
There’s a lot to unpack in this email.
Merchandising
At first blush, it doesn’t appear this letter is merchandising anything – it’s all text. In fact, it [...]
Recent Comments